Importance of 404 Pages

The design of 404 error pages is often overlooked and underestimated. 404 pages have always been a pain. Its never a good experience when we are stuck up with 404 pages, most of us will hit the back button or Leave. Errors will happen no matter how good your website is managed, so i think its a good idea to improve your 404 page and make a visitor stay on your site.

Things to keep in mind

Branding

Don’t let your visitors think they are lost, they should know that they are on your site put some visualization that help them recognize your brand.

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Informative

When arriving on that page, visitor should instantly know that he didn’t reach the page he was expecting. Inform him of what happened and now what he should do.

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Useful

If your viewers happen to reach a 404 page, it would be good to guide them through your site to let them find what they want. To achieve this, you can add some useful links and a search box, some will add links to popular posts or promotions.

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Traceable

You can add a tracker to your 404 page to know what happened, what people who stumbled on that page where looking for or where they were coming from? Or use Broken Link Checker for WordPress.

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