Importance of 404 Pages
The design of 404 error pages is often overlooked and underestimated. 404 pages have always been a pain. Its never a good experience when we are stuck up with 404 pages, most of us will hit the back button or Leave. Errors will happen no matter how good your website is managed, so i think its a good idea to improve your 404 page and make a visitor stay on your site.
Things to keep in mind
Branding
Don’t let your visitors think they are lost, they should know that they are on your site put some visualization that help them recognize your brand.
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